We live in a day of self-promotion and public relations. Branding used to be something that only large corporations were concerned with, but today, individuals seek to develop personal brands. In this world of self-promotion, many are seeking to draw attention to themselves and build their own realm of influence. Unfortunately, many in the church have also given unhelpful attention to promoting a brand for themselves, their ministries, or church that is more about promoting themselves than promoting Jesus.

Salvation does not come through effective branding or self-promotion. Salvation comes when the grace of God allows you to see Jesus as the Son of God who takes away the sin of the world. Those who have known this grace become servants of Christ, pointing others to Jesus.